Starbucks honored Hispanic Heritage Month on Spotify by sponsoring Outside Voice, a recurring audio series from Spotify Advertising that spotlights the stories and careers of BIPOC creatives.

I worked with our artist relations team to book rising Puerto Rican reggaeton star Myke Towers to be the face of this collaboration.

I pitched the creative treatment to Starbucks, wrote the interview questions and spoke with Towers for an hour about his family, hometown, what inspires him, his advice for aspiring artists and his career so far.

I edited the interview into 6x 2-3:00 minute clips, which we placed throughout a playlist Towers created. You can listen to his story alongside the tracks that’ve made him who he is today on Spotify at the link above.

Lead Producer: Hanna Bolaños

Audio Engineering & Sound Design: Nic Cummings, Made in Katana