McDonald’s ran a flight of ads across Spotify on the Ringer Network focused on their famous Chicken McNuggets. They wanted something playful and humorous that highlighted the family dynamics that come into play when enjoying a McDonald’s feast.

I ideated, wrote, voiced and oversaw post for this 0:30 ad that uses custom sound design to create and ultimately alleviate the tension that arises when there’s only one more Chicken McNugget left at dinner.

The spot opens with an upbeat track and cheery narration, describing a wholesome family dinner with McDonald’s. Everything’s going swimmingly until the music suddenly becomes tense, primal.

The narration simultaneously shifts, as we learn that only one McNugget remains. The conversation stops, eyes lock, a fight is imminent! Until we learn there’s another McNugget box. Phew…

The ad ends with a return to the cheery music, encouraging listeners to grab their own box of McNuggets.

Lead Producer: Hanna Bolaños

Voice Talent: Hanna Bolaños

Audio Engineering & Sound Design: Molly Bolten